KINGSTON, Jamaica – Iconic beverage brand Red Stripe has announced an $80 million, five-year sponsorship of the Jamaica Olympic Association ahead of the 2024 Paris Olympic Games.
The announcement was made on Tuesday at Red Stripe’s headquarters on Spanish Town Road. The sponsorship will cover several expenses, including travel, accommodation, and preparation.
In addition to the multi-million dollar sponsorship, Red Stripe will be launching its Gold Glory campaign, including the launch of a special label competition, which will see consumers being invited to create and post a design for a limited edition can.
The company will also be giving 10 consumers a chance to fly to Paris to witness the Games.