HomeFeatured NewsJOA’s ‘Olympic Invest’ provides $40m boost for Tokyo hopefuls

JOA’s ‘Olympic Invest’ provides $40m boost for Tokyo hopefuls

The Jamaica Olympic Association (JOA) will continue its developmental initiative styled ‘Olympic Invest’ to honour its commitment to athletes who are challenging for an Olympic berth in Tokyo next year.

The development initiative for athletes will see the JOA investing $40 million in funding their preparation and qualifying events for Tokyo.

The ‘Olympic Invest’ campaign started in 2018 in the Gold Coast, Australia, with the most successful Commonwealth Games to date; in terms of the most medals gained, the most disciplines represented, and the largest contingency. This historic record-breaking culture continued for both the 2019 Central American and Caribbean (CAC) Games in Colombia and the 2019 Pan American Games in Peru.

“The JOA is serious about powering our athletes in empowering them to achieve the gold medal, yes, but more importantly the platinum pride of self-accomplishment, which is an invaluable dividend of ‘Olympic Invest’,” said JOA president, Christopher Samuda.

With the postponement of the Tokyo Games as a result of the COVID-19 pandemic, which has created uncertainty and anxiety for athletes, the JOA has reaffirmed its unqualified support of Jamaica’s Olympic hopefuls.

Secretary-General and CEO of the JOA, Ryan Foster, makes it clear that “2020 is on in 2021 and the JOA, irrespective of the time of an event, is prepared for all seasons, all times, in solidly backing our national campaigners in their efforts to achieve timeless gains for country and self”.

Foster continues to ready the operations for Tokyo next year and is treating the event with almost scientific precision.

“Our business spreadsheet and strategic plan for Tokyo drill down to the minute and at every level, there is the athlete. Every line item speaks to performance and the overall goal is ‘Jamaica to the world’,” Foster emphasised.

The postponed Tokyo Olympic Games are now scheduled to take place from July 23, 2021 to August 8.  

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